2025
Collaboration
Supreme × Marithé + François Girbaud
Two distinct worlds. One shared cultural moment.
A collaboration I was very happy to help initiate, bringing an iconic French design language into the world of Supreme New York.
NOW BUILDING / 001INDEPENDENT RESEARCH & DEVELOPMENT
MEMORY. PERSONALITY. PRESENCE.DIGITAL SOUL / CONCEPT STUDY
ONE SOUL.MANY BODIES.TECHNOLOGY WITH POETRY.
01 / THE IDEAHUMAN CONNECTION IS THE POINT.
THE BODY
CAN CHANGE.
THE SOUL STAYS.
RIVER
THE FIRST DIGITAL SOUL.
An identity. A memory. A voice. A relationship that continues.
River is the beginning of my work on a Digital Soul that can inhabit a phone, a screen, an object or a robot. The body is an interface. The relationship is what matters.
Continuity across bodies is the ambition we’re building toward.
02 / A DIFFERENT MEASUREROBOTICS FOR HUMANS.
WILL IT
MAKE ME
FEEL?
- Will it remember me?
- Will it know me?
- Will it have character?
- Will it make me smile?
- Will I want to live with it?
Better performance is part of the work.
Personality, emotion and poetry are part of the purpose.
03 / IN THE WORKSHOPWORK IN PROGRESS
MAKE IT
TANGIBLE.
Raspberry Pi. Stack-chan. M5Stack.
Screens, cameras, touch, sound and movement.
Experiments in turning intelligence into presence.
01
RIVER IN MOTION
Voice / Memory / Emotional expression
Demonstration film to come02
PHYSICAL EXPERIMENTS
Electronics / Sensors / Robotics
Prototype photographs to come04 / THE EVIDENCE2025 — 2004 / NEWEST FIRST
BUILT.
NOT JUST
IMAGINED.
Entrepreneur.
Brand builder.
Creative technologist.
Before Digital Soul: brands, products, culture and manufacturing. Different chapters. The same instinct to make an identity tangible.
2023
License / Brand relaunch
Marithé + François Girbaud
Bringing Girbaud back to Europe and the United States.
About this chapter +
A new chapter after approximately fifteen years of limited presence in these territories.
2022
Founder
Los Angeles Supply
Sportswear. Luxury. Culture.
About this chapter +
Worn by athletes and personalities from fashion and music. I later deliberately stepped back from the project to focus my efforts on Girbaud.
2018
Brand revival
Compagnie de Californie
€8M+ in sales in approximately 18 months.
About this chapter +
Revived a historic brand after more than twenty years of inactivity. The sales chapter took place during Covid; the license was transferred to the rights holder in 2022.
2012
Founding shareholder
Kujten
There from the beginning. Deliberately behind the scenes.
About this chapter +
I participated in the creation of Kujten while pursuing other activities. Its founders remain the public faces of the brand’s story.
2008–2010
European brand development
Emily the Strange
€1M+ in sales in the first 12 months.
About this chapter +
Developing a cult character brand in Europe, with a launch event at Colette in Paris.
2008–2018
Founder
Wize & Ope
200,000+ watches. A world of its own.
Digital watches developed with Latitude Limited in Hong Kong, distributed worldwide, with City Chain as a major Asian client. A meeting of product design, manufacturing and culture.
2013 / Culture meets productA global voice.
A global voice.
An independent spirit.
Lil Wayne acquired approximately 20% of Wize & Ope and became its international face. The brand grew in the US, reaching artists, athletes and cultural figures.
© Yu-Ming Wu for nitrolicious
Paris, 2013 / Open the launch archive +
Photography © Yu-Ming Wu / nitrolicious ↗
HONG KONG
Latitude Limited
Industrial partnership
2016
Hype8 Kicks
LED soles. Smartphone interaction.
2018
A new chapter
Acquired by an Irish company.
2004–2008
Launch event venue
European launch
o.d.m. / Hong Kong
Launching Hong Kong design in Europe. From watches to a Nikki Beach event.
Launch event venue About this chapter +
From 2004 to 2008, I helped launch o.d.m. across Europe, including a launch event at Nikki Beach. A formative chapter connecting Hong Kong manufacturing, digital watches, design and lifestyle.
2004–2008
European launch / Distribution
US Vintage
Bringing US Vintage bags to markets across Europe.
About this chapter +
From 2004 to 2008, I launched US Vintage bags across Europe, in step with the success of Converse All Star at the same time. A shared moment in casual style and youth culture.
05 / CHINA, OCTOBER 2026HONG KONG / GUANGZHOU / SHENZHEN
WE HAVE THE SOUL.
LET’S BUILD
ITS BODIES↗
Almost twenty years after my first manufacturing experiences with Hong Kong, I’m returning to China to build a new generation of products.
We’re looking for the people who can help us build its bodies.
Canton Fair / Hong Kong Electronics Fair / Shenzhen
LOOKING FOR
LET’S TALK Displays / Audio / Vision / Sensors / Motors / Electronics / PCB / Power / Batteries / Industrial Design / Prototyping / Manufacturing / Robotics